YouTube has revised its monetization system, which will now be reserved for channels with a minimum of 10,000 views.
The measures where taken by YouTube to prove the validity of channels and to protect advertisers from displaying on sensitive or spam content. The announcement was made via the official YouTube blog on Thursday the 6th of April.
Starting today, we will no longer serve ads on YPP videos until the channel reaches 10k lifetime views. This new threshold gives us enough information to determine the validity of a channel. It also allows us to confirm if a channel is following our community guidelines and advertiser policies.
YouTube explains the new implementation of the new system is also to combat theft of content. Many YouTube users benefit from the monetization system by stealing the contents of other users to publish them on their own account and gain advertising revenue. This 10,000-point cap will allow the moderation system to detect fraudsters before they start to collect money. To make things even more strict channels on youTube will need to apply for approval once they have reached 10,000 life time views.
In a few weeks, we’ll also be adding a review process for new creators who apply to be in the YouTube Partner Program. After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies.
If the intention is praiseworthy, it may also frustrate small creators of content or beginners who might be discouraged to see their work do nothing for them. It remains to be seen whether the new measure taken by YouTube will be effective.