UTM link builder

Add campaign tracking to any link in four quick steps. Free, and nothing you type leaves your browser.

Where should the link go?

The page people will land on.

Website URL

Pick a quick start, or type your own.

Quick start

Source Where the traffic comes from. Medium The type of traffic, e.g. cpc, email.

Something you will recognise in your reports.

Campaign name

Add optional details (term, content)

Term Paid search keyword. Content Tells ads in a campaign apart.

Stay consistent. "Facebook" and "facebook" show up as two different sources in Google Analytics. Pick one name and stick to it.
Only use UTMs on links from outside your site. On internal links they overwrite the real traffic source.
Keep a list. Record every link you build so your team uses the same names.

We configure GA4, Google Ads and Meta so every campaign shows up correctly.